OUR PRIVACY POLICY

We will not share your personal information with other parties.

Personal information.

In this privacy notice, our use of the term “personal information” includes other similar terms under applicable privacy laws—such as “personal data” and “personally identifiable information.” In general, personal information includes any information that identifies, relates to, describes, or is reasonably capable of being associated, linked, or linkable with a particular individual.

  1. OUR COLLECTION OF PERSONAL INFORMATION

Information we collect directly.

We collect information that you provide to us, such as

  • when you create an account, provide contact information, and send other personal information to us;
  • when you complete or submit a form through our Services, for example, “Contact Us” or “More Information” forms;
  • when you participate in surveys or contests, submit orders or requests, or register for or use our Services, or otherwise contact us;

Information you submit or provide such as real estate searches and preferences, whether you plan on buying or selling real estate, home search criteria, information about financing for the purchase of real estate, and other information related to the purchase or sale of real estate.

Social media.

If you choose to link, create, or log in to your Services account with a social media service (e.g., Twitter, Facebook, Instagram, etc.), or if you engage with a separate app or website that communicates with the Services, we may receive personal information about you or your connections from that service. In many cases you can control what personal information you share with us through privacy settings available on those third-party social media services.

Real estate professionals.

If you interact or list a property with a broker, independent agent, or other real estate professional associated with one of our Realogy Holding Corp. (“Realogy”) brands, we may receive personal information about you and your property from them, such as your name and property address, listing and contact information, among other things. These real estate professionals may be affiliated with independently owned and operated brokerages, or with a Realogy company.

Property records.

We may collect information about individuals and real estate property through public databases, such as property ownership and tax records maintained by state, local and county agencies. 

Certain laws, including the EU General Data Protection Regulation (“GDPR”), requires that we inform applicable individuals of the legal basis for our use and other processing of personal information. Pursuant to the GDPR (and other relevant laws), we collect, use and otherwise process personal information for the following legal basis:

Compliance with laws:

for compliance with legal obligations and/or defense against legal claims, including those in the area of labor and employment law, social security, data protection, tax, and corporate compliance laws.

  • Our legitimate interests:

In furtherance of our legitimate business interests including:

    • Customer relationship management and improving our Services, including marketing and analytics
    • Marketing and advertising
    • Fraud prevention.
  • With your consent:

In some cases, we rely on your consent to collect and process your personal information. In addition, we may process your personal information where necessary to protect the vital interests of any individual.

  1. USE OF PERSONAL INFORMATION

While the purposes for which we may process personal information will vary depending upon the circumstances, in general we use personal information for the purposes set forth below. Where relevant laws apply, we have set forth the legal basis for such processing in parenthesis (see above for further explanation of our legal basis).

  • Providing support and services:

Including, for example, to send or facilitate communications among you, independent real estate professionals and our affiliated entities, and other users of the Services, provide products and services you request (and send related information), operate our Services; to communicate with you about your access to and use of our Services; to respond to your inquiries; to provide troubleshooting, fulfill your requests and provide technical support; and for other customer service and support purposes. (Legal basis: performance of our contract with you; and our legitimate interests)

  • Analyzing and improving our business:

Including to better understand how users access and use our Services, to evaluate and improve our Services and business operations, and to develop new features, offerings, and services; to conduct surveys, and other evaluations, such as customer satisfaction surveys; and for other research and analytical purposes. (Legal basis: our legitimate interests)

  • Personalizing content and experiences:

Including to provide or recommend features, content, social connections, and referrals; tailor content we send or display on our Services; to offer location customization and personalized help and instructions; and to otherwise personalize your experiences. (Legal basis: our legitimate interests and/or with your consent)

  • Advertising, marketing and promotional purposes:

Includingto reach you with more relevant ads and to evaluate, measure, and improve the effectiveness of our ad campaigns; to send you newsletters, offers, or other information we think may interest you; to contact you about our Services or information we think may interest you; and to administer promotions and contests. (Legal basis: our legitimate interests and/or with your consent)

  • Securing and protecting our business:

Including to protect and secure our business operations, assets, Services, network and information and technology resources; to investigate, prevent, detect and take action regarding fraud, unauthorized access, situations involving potential threats to the rights or safety of any person or third party, or other unauthorized activities or misconduct. (Legal basis: our legitimate interests and/or compliance with laws)

  • Defending our legal rights:

Includingto manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties. (Legal basis: our legitimate interests and/or compliance with laws)

  • Auditing, reporting, corporate governance, and internal operations:

Including relating to financial, tax and accounting audits; audits and assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; our general business, accounting, record keeping and legal functions; and related to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business. (Legal basis: our legitimate interests and/or compliance with laws)

  • Complying with legal obligations:

Including to comply with the law, our legal obligations and legal process, such warrants, subpoenas, court orders, and regulatory or law enforcement requests. (Legal basis: our legitimate interests and/or compliance with laws)

Aggregate and de-identified information.

We may de-identify personal information and create anonymous and aggregated data sets and reports in order to assess, improve and develop our business, products and services, prepare benchmarking reports on our industry and for other research, marketing and analytics purposes.